Recently, Hyundai has made a different thing at Detroit. Since the Korean Carmaker have finished eh year of 2012 with 5-straight years of premium segment sales growth long with its Genesis and the Equus vehicle lines, it now revealed the design direction for the future premium vehicles along with the Hyundai HCD-14 Genesis Concept at NAIAS.
John Krafcik, the president and CEO of Hyundai Motor America has said that they’ve set out from the industry convention in many of their premium product, their marketing, sales and also their service approaches, and it’s worked out very well along with Genesis and the Equus that now are delivering a 9% retail market share in the premium segments or higher than the 5% Hyundai brand achieves in the overall industry.
Meanwhile, Christopher Chapman, the chief designer of Hyundai Design North America has said that the company has filled the HCD-14 Genesis with a premium-sport four-door coupe road presence. In addition, the sleek and lightweight silhouette doesn’t punish the wind, but it uses the fluidic precision along with the dramatic surfacing which conveys natural restraint.
Just go inside and you’ll realize a driver-centric cockpit prioritizes the dramatic sculpture over the infotainment button overload. Meanwhile, the laminated and milled-wood detailing brings a fresh and topographical map-like visual interest through the cabin-length center console. Go on our gallery below to get a further detail.